Do a search on You Tube for "auto scratch repair". Lotsa good vids.Went to a body shop and a paintless dent repair place. Both quoted around the same for the same reasons (having to paint the entire side of the car, take off the chrome moldings, etc). My deductible is 500$ but that is not worth 500$ to me. I ordered some touch up paint supplies online and will just try that. Don't really care if its not perfect, just want it less visible.