One thing to consider in the amount of units sold is that Civics will be able to use the brake kits as well. Which the Si community is one of the largest modding communities..EVER.They wont get very competitive for a while. If wilwood does a set up they can charge whatever they please and they will since the market is so small.
Keep in mind these companies are going to look at the same specs we see on ilx sales. One look and theyll laugh at the amount of ilxs sold to date.
Might be easier ti piece a kit together. That said itll cost less because none of us need a full big break set up. Rotors, pads, and lines will all increase our breaks without forking over a grand into a full set up.
Just a theory