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So since everyone likes to compare the ILX to the Buick Verano (for the record I have no clue because I would NOT cross shop an Acura and a Buick, even the marketing is aimed at different age categories)

2012 Buick Verano: a compact that big on luxury, soundproofing

Mark Maynard


A small luxury sedan was an oxymoron not too many years ago. The upsell to bigger and better models was the incentive, particularly among the Detroit Three carmakers. But not so now in this environment of consumers and corporations doing more with less.

The Buick Verano is an ideal example and an ideal representative of a modern entry-level luxury sedan. Verano is a compact five-seater and the smallest sedan in the Buick lineup, behind the Regal and the LaCrosse, a large midsize.

Verano is based on the Chevy Cruze architecture, which is a solid foundation to layer on the Buick treatment. The upgrades include some intricacies of interior design, just enough chrome to make it special and “Quiet Tuning.”

The soundproofing is extensive and uncommon on this size of car, but a part of all Buicks. Verano rolls as if barefoot on carpet. The windows and side glass are thick and acoustic laminated. The attractive headliner of woven fabric has five layers of thermal fiber acoustic material, including recycled cardboard. Triple-sealed doors – double braced for a solid shut – are lined with fiberglass “blankets” to keep out water, airflow and noise. And there are nylon baffles, sound-absorbing foam, sound deadener and damping mats in strategic areas to block unwanted noise. Even the intake and exhaust systems are tuned for quiet and the brake and fuel lines are isolated to prevent vibrations.

All of this goes into the base Verano, which has a starting price of $23,470, including the $885 freight charge from Orion, Mich. The 1SX test car was near top of the line with the leather package and White Diamond Tricoat paint for a total of $27,345. Other factory options include a power sunroof ($900) and a navigation system ($795). A 250-horsepower, turbocharged model goes on sale this fall for about $30,000.

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2012 Buick Verano: a compact that big on luxury, soundproofing |

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