Acura has thrown down the premium-compact gauntlet once again, in the form of the new 2013 Acura ILX sedan.
Perhaps with rather large shoes to fill, the new ILX from Honda’s luxury wing follows on from the incredible success story of the 1997 EL – the Civic-based car that ended up accounting for over half of all Acura sales in Canada.
Of course, the years have brought along some enormous changes and the general Acura lineup today is quite dramatically different. In 2011 for example it was the MDX and RDX crossover vehicles that chalked up over half of the sales for the brand as a whole.
In fact, out of the total 17,340 Acura vehicle sales for the 2010 production year, the ILX-esque CSX only managed to reach 2,064.
Acura has stated that their intentions are to see the figure once again pass the 20,000 mark annually in terms of total vehicle sales. Assisting the charge will be a brand new 2013 RDX going on sale before the summer, along with a new flagship sedan in the form of the new 2013 RLX.
However, the new 2013 Acura ILX is the vehicle already earmarked for greatness by the manufacturer, with sales of the sedan expected to double those of the CSX as the market segment gathers incredible momentum by the day.
One of the biggest setbacks faced by the CSX and its sluggish sales was the fact that its makers were supplying it with quite extensive internal competition – the Civic continually being adorned with many of the once-exclusive Acura goodies.
On the other hand, it may well prove to be external competition that serves as this biggest thorn in Acura’s side this time around – particularly in relation to pricing. While the 2013 Acura ILX has been earmarked for a rather vague price tag of “under” $30,000 later this year, the 2011 CSX came in under $25,000 and the Buick Verano can be picked up for just over $22,000.
So, it remains to be seen whether the 2013 Acura ILX will justify an arguable ambitious pricing structure with a dose of much-needed magic, or follow in the less than ideal footsteps of the CSX.
Can the 2013 Acura ILX Restore the EL