An official Audi tweet has sledged Honda’s Acura NSX
The tweet calls the NSX ‘vaporware’, a term for products that are announced and widely promoted but never actually released for sale – or intended to be – and whose main task is to keep public attention away from the competition.
Audi’s tweet, referring to superhero Iron Man (Tony Stark in his civvies) ditching his signature Audi R8 in favour of the NSX for The Avengers, may be a symptom of post product-placement stress disorder.
Or it may be comfirmation that Stark may be staying away from the R8 for the upcoming third in the Iron Man movie franchise. But we are unlikely to see a similar tweet if he switches – as rumoured – to Audi stablemate Bugatti to get behind the wheel of a Veyron.
Audi retweeted the vapourware sledge from respected Edmunds and Inside Line car journalist Dan Edmunds, who probably won’t be in the early queue for Iron Man 3 tickets.