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The launch of the Acura ILX kicked off on Sunday, and Acura told the crowd of assembled journalists that their new ILX sedan will cost “around $27,000″.



AutoGuide’s Colum Wood notes that the Buick Verano, which is the ILX’s closest competitor, starts at a far lower sticker price – $22,585. According to Wood, Acura staff who were asked about the difference seemed unfazed, and suggested that the two cars didn’t really compete with one another.

The ILX, as well all know, is heavily based on the current Honda Civic, and shares the same engine as the Civic Hybrid and Civic Si, as well as offering a 150 horsepower 2.0L 4-cylinder engine. It seems rather audacious for Acura to start pricing at such a level – the level of content or refinement better be able to justify such an enormous gulf, as even the Verano, with its improved engines and substantially improved sound deadening and interior, is able to maintain a smaller pricing delta relative to the Cruze.
 

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Maybe I'm with Acura. But I am not considering the Buick Verano at all. Isn't the ILX supposed to be aimed as the RSX replacement? Which is a sporty car? Isn't the Buick Verano for my great grandfather?
i Couldnt agree more the name buick is just too much for me, as much as even though buick is trying to create the name for a younger crowd, i still think the car looks like an old mans car and Acuras are just sportier and nicer looking
 
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