Acura’s new slogan is that life should be equal parts responsibility and fun. That’s why the ILX needs to be a good clean sedan during the day and an enjoyable but responsible non-drunk drive during the night.
To better get the message across, two commercials were released. Called ‘Airport’ and ‘Office’, these are filmed in identical split screens where the Acura driver goes through equal parts of fun and responsibility.
The main focus of the car is placed on the luxury on offer, on the standard push-button start feature and exciting design. The ILX is also featured with a manual gearbox, even though very few people go for that option, and that’s because Acura wanted to convey the sporty attitude of the car.