When you visit your Acura dealer (if you can find one) to test the new Acura ILX, just don’t say any word that starts with an I and ends with an A.
They are very sensitive about past history.
2013 Acura ILX 5-speed Automatic in Silver Moon
An example of the most-stolen 1994 Acura Integra. Love the headlights!
It’s been six long years since Acura offered an entry level vehicle based on the Honda Civic.
The Acura Integra (damn, there’s that I-word) and its successor, the RSX, achieved almost mythical status as an entry level sports luxury coupe (and sedan) with exemplary front-drive handling characteristics. In fact, in the latest Insurance Industry statistics, the 1994 Acura Integra holds the esteemed number eight position on the most stolen list. It was that popular!
Enthusiasts are still wounded over the unceremonious demise of the Integra/RSX’s. The Acura brand found itself in crisis after a widely-panned stylinggamble and mixed messages about its place in the crowded luxury car field. Customers stayed away in droves and Acura fell off many shopping lists.
After the devastating 2011 Tōhoku earthquake and tsunami and the equally crushing criticism of the ninth generation Civic, Honda was a company in crisis, battered into a corner, bruised and bleeding.
The 2012 Civic, introduced shortly after the earthquake, is an all-important model for Honda. It was widely-panned for its lack of inspirational design and warmed-over technology.
The styling of the Acura ZDX never caught on and its price scared off many buyers.