The NSX was Acura’s halo car for 15 years.
Acura, Honda’s luxury division, was also in trouble. Its flagship RL sedan, introduced in 2005 with a mild refresh in 2009, flopped from day one.
The odd BMW X6-like and expensive ZDX SUV remains unknown to most consumers.
The beloved and the sublime NSX sports car wore Acura’s halo for its 15 year run; but Acura never planned for its replacement and it disappeared from showrooms in 2005.
In short, Acura, the first Japanese luxury brand introduced in the United States, has been adrift in brand wilderness for a while now.
The 2012 Acura TL is a very nice Honda Accord
The 2012 Acura MDX is very popular. It’s based on the Honda Pilot
Before the new ILX, Acura relied on two models to keep the ship afloat. The TL is a dressed-up Honda Accord stuffed with extra luxury touches and the option of a trick “super-handling” all-wheel drive system.
The MDX, a traditional luxury SUValso bristling with technology and luxury features, is based on the Honda Pilot and has been a solid seller since its introduction.
Starting at just $25,900, the ILX, the smallest Acura, is an excellent upgrade to its Honda Civic cousin. The base ILX 5-Speed Automatic is outfitted with Honda’s 2.0L i-VTEC four making 150 hp and 140 lb-ft of torque – an upgrade over the Civic’s 1.8L mill. Honda’s ubiquitous 5-speed automatic transmission with Sequential SportsShift is the only transmission.
I doubt it will set the performance world on fire; but it will likely be the volume leader. It was also the only model that wasn’t available to drive at the Acura ILX All Access Ride & Drive Event I attended in a parking lot across from the Staples Center.
The Acura ILX All Access Ride & Drive Event was held in a parking lot across from Staples Center. In this picture, both Hybrid and 6MT models await drivers for the cross-town drive portion of the event.